The Friction Fallacy
Posted inCognitive Biases

The Friction Fallacy

Your brain is secretly in love with things that are hard to get. 🤫 It’s a cognitive glitch I call The Friction Fallacy. We automatically assume that information, products, or even people that require more effort to obtain are more valuable. It’s a dangerous mental shortcut.* 🤯 Marketers use it with “exclusive access.” * 🧠 It fuels conspiracy theories (“hidden truths”).The scariest part? It dictates who you chase in relationships. I break down how to spot and escape this mental trap.
The Perceptual Commitment Bias
Posted inCognitive Biases

The Perceptual Commitment Bias

Your brain is lying to you every single day. No, really. 🤯It's called the Perceptual Commitment Bias. The moment you *decide* something is true (about a person, a job, or yourself), your brain literally starts HIDING evidence to the contrary.- 🧠 It's a mental shortcut that creates massive blind spots. - 👀 You stop seeing reality and only see the story you committed to.Think you're immune? This one bias is secretly running your relationships and career. Learn how to spot it and break free...