Posted inCognitive Biases
The Friction Fallacy
Your brain is secretly in love with things that are hard to get. 🤫 It’s a cognitive glitch I call The Friction Fallacy. We automatically assume that information, products, or even people that require more effort to obtain are more valuable. It’s a dangerous mental shortcut.* 🤯 Marketers use it with “exclusive access.”
* 🧠 It fuels conspiracy theories (“hidden truths”).The scariest part? It dictates who you chase in relationships. I break down how to spot and escape this mental trap.









