— My story

Your daily dose of psychology and self-awareness.

Hi, I’m Mário Machado. While I’m not a licensed psychologist, I am a deeply passionate researcher and a lifelong student of human behavior. I created 99% Brain UP to bridge the gap between complex psychological studies and our everyday lives.

My mission is simple: to dive into the fascinating world of cognitive science, behavioral patterns, and mental well-being, and translate heavy academic research into clear, engaging, and actionable insights. Every article you read here is driven by intense curiosity and grounded in careful research. Whether you are looking to improve your focus, understand your emotions, or simply learn how the human mind works, you are in the right place. Let’s explore the remaining 99% of our potential together.