Learn how the propinquity effect psychology (Festinger, Schachter, & Back, 1950) proves that physical and functional closeness drives human friendships and trust.
Discover the halo effect psychology (Edward Thorndike, 1920): how a single positive trait—like confidence or design—blinds our judgment in hiring and business.
Explore fundamental attribution error psychology (Lee Ross, 1977): why we blame others’ mistakes on their personality while excusing our own by the situation.
Discover the bikeshed effect psychology (Parkinson’s Law of Triviality, 1957): why committees rubber-stamp complex strategy and argue for hours over minor details.
Explore emotional contagion psychology (Elaine Hatfield, 1993): how human brains unconsciously catch and synchronize with the emotions of people nearby.