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misattribution of arousal psychology - behavioral psychology illustration
Posted inNeurobiology

The Misattribution of Arousal: How Adrenaline Tricks the Brain

Posted by Mário Machado May 14, 2026
Discover the misattribution of arousal psychology (Dutton & Aron, 1974): how the brain confuses physical adrenaline and fear with romantic attraction.
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Welcome to 99% Brain UP. We are a dedicated editorial team passionate about decoding human behavior, neurobiology, and the hidden mechanics of the mind. Our mission is to bridge the gap between complex behavioral science and everyday life, bringing you evidence-based insights every single day.

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