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pratfall effect psychology - behavioral psychology illustration
Posted inSocial Dynamics

The Pratfall Effect: Why Imperfection Makes You More Likeable

Posted by Mário Machado May 2, 2026
Discover the pratfall effect psychology (Elliot Aronson, 1966): why competent people become significantly more likeable when they show minor flaws.
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Welcome to 99% Brain UP. We are a dedicated editorial team passionate about decoding human behavior, neurobiology, and the hidden mechanics of the mind. Our mission is to bridge the gap between complex behavioral science and everyday life, bringing you evidence-based insights every single day.

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