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illusory truth effect psychology - behavioral psychology illustration
Posted inCognitive Biases

The Illusory Truth Effect: Why Repetition Makes Falsehoods Feel True

Posted by Mário Machado May 3, 2026
Understand the illusory truth effect psychology (Hasher, Goldstein, & Toppino, 1977): why our brains mistake familiarity and processing ease for truth.
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